Jeff's Twitter feed

    follow me on Twitter

    Monday, March 30, 2009

    What's wrong with monetizing content?

    When the television show "Dexter" ended its third season a couple of months ago, we canceled out subscription to Showtime in what has become an all too often cost saving measure.

    And now that we don't have access to Showtime on demand, I recently visited Showtime's Web site expecting to be able to watch back episodes.

    But they are only available on demand through the cable company to paying subscribers and I was a little mad.

    Have I been programed to expect things for free online?

    If newspaper content was cable TV, I want to be Showtime.

    As a local news organization, I have premium content that can't be found anywhere else, and I want to charge for it and put it behind a firewall.

    In a move to put some value on its content, the Star-Tribune plans to hold some stories for print only. Top content to print readers first was the headline in today's edition. The paper, in a great move forward to preserve its product, will show some favoritism to the people who subscribe.

    It is a great for a news company — most of which are capitalist enterprises last time I checked — to create a revenue stream from its content.

    What is so wrong with monetizing content?

    No comments:

    Post a Comment