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    Monday, March 30, 2009

    What's wrong with monetizing content?

    When the television show "Dexter" ended its third season a couple of months ago, we canceled out subscription to Showtime in what has become an all too often cost saving measure.

    And now that we don't have access to Showtime on demand, I recently visited Showtime's Web site expecting to be able to watch back episodes.

    But they are only available on demand through the cable company to paying subscribers and I was a little mad.

    Have I been programed to expect things for free online?

    If newspaper content was cable TV, I want to be Showtime.

    As a local news organization, I have premium content that can't be found anywhere else, and I want to charge for it and put it behind a firewall.

    In a move to put some value on its content, the Star-Tribune plans to hold some stories for print only. Top content to print readers first was the headline in today's edition. The paper, in a great move forward to preserve its product, will show some favoritism to the people who subscribe.

    It is a great for a news company — most of which are capitalist enterprises last time I checked — to create a revenue stream from its content.

    What is so wrong with monetizing content?

    Thursday, March 26, 2009

    It's in the numbers

    As if you needed more evidence of the disintegration of local news, I have the numbers to prove there is less local content distributed through the newspaper.

    A quick check of what was published the last four months of February in the Wisconsin Rapids Daily Tribune (a 10k circ Gannett paper in central Wisconsin where I was city editor until last month) shows a dramatic drop in content.

    Bylines (stories locally written) for the month dropped from a high of 245 in 2007 to 186 this year. Pages and average number of sections are down from 2006's high of 434 and 2.88 (there was a great deal of three and four section newspapers in 2006 and all but a couple of days had more than two sections.) to 326 and 1.54 this year, which is an incredible decrease. For 24 days (the study did not include Sunday's newspaper or leap day), there were 108 fewer pages this year from 2006.

    Feb.
    Year / Bylines / Pages / Sections (daily average)
    2009 / 186 / 326 / 1.54
    2008 / 235 / 408 / 2.29
    2007 / 245 / 414 / 2.29
    2006 / 194 / 434 / 2.88

    These numbers show how a large media company without any local ties can rip information from the hands of those in the area who need it the most. As Gannett loses money and its stock price plummets, the company cuts from the newspapers it owns.

    So who's impacted by less information from the newspaper? Everyone. A democracy relies on a free press to engage citizens. People who live in the area now have less information about the local government; less information about the community.

    And people are leading less informed lives.

    Wednesday, March 25, 2009

    to nonprofit or not to noprofit

    Is editorial leadership worth more than nonprofit status?

    As a 501(c)(3), an IRS designation, the company is not allowed to endorse candidates for election (see footnote). The nonprofit status was something we were thinking about putting in place when we create a news organization to fill the local information gap in Wisconsin Rapids.

    The designation will allow people to become members, much like on PBS, and have a tax deduction for helping out the community by keeping an independent information gathering source in the community.

    The community needs editorial leadership, that's no doubt. For the months of February the past two years, there has only been five editorials written each month. And only one of the locally written editorials the past four Februarys took on an issue (in 2006 when the actions of the newly elected Wisconsin Rapids Public School Board members were called into question).

    When How many local editorials
    Feb. 2009 5
    Feb. 2008 5
    Feb. 2007 8
    Feb. 2006 12

    The decline in locally written editorials shows the cutbacks at the Daily Tribune that were already evident by picking up the paper every day. Through no fault of the local staff, less information has been distributed to the community. Frankly, the staff doesn't have the time to write because of the parent company's cutbacks.

    It's not the local staff's fault there is less editorial leadership. Gannett just doesn't make it a priority anymore.

    With editorial leadership comes a voice to help during elections. Newspapers have the access to candidates to make an informed decision about which one would do the best job. Those at the newspaper involved in the process — the editorial board is normally more people who don't work for the newspaper than do — get a chance to interview candidates. From these interviews, editorial boards determine who they think the best candidate is and pass that on the the readers.

    But there are plenty of nonprofit news organizations out there: National Public Radio, Public Broadcasting System, Mother Jones, and Poynter. And across the country, nonprofit news organizations are springing up to fill the local information gap, much like what we want to do. Check out www.voiceofsandiego.com and www.minnpost.com, for starters.

    Not being able to endorse does not mead we can't criticize, which is crucial in a democracy.

    So how important is endorsing candidates? Very, but is it more important than being a nonprofit?


    IRS code:
    Under the Internal Revenue Code, all section 501(c)(3) organizations are absolutely prohibited from directly or indirectly participating in, or intervening in, any political campaign on behalf of (or in opposition to) any candidate for elective public office.

    Monday, February 23, 2009

    Creative questions

    If the media is folks' way to stay connected and informed in the community but the media is providing less and less news, then imagine how could people's lives could be changed with more information.

    What is the community missing from a lack of local news? I don't know and I don't think there is a way to find out. But plenty of studies show the connection between the flow of information and the health of a community.

    Now I'm not saying that if the media was not creating gaps in news the local economy would be fixed. But it could be better.

    We could have a more informed and better equipped workforce. Our area could be the home to a vibrant government with every race contested and the best candidates representing their constituents (instead of the only name on the ballot).

    With a community that is bursting with information, the area becomes more vibrant and connected.

    So how do we know what information is lacking? We are going to ask.

    Friday, February 20, 2009

    Is it positive or negative

    Call me a romantic but I like to think of journalism as something that can make a difference in people's lives.

    But sour economic stories have inundated our area; sometimes I want to read good news.

    Since questions can be molded to fit a story, it is important to recognize the difference between bumping a quote about the crappy economy to the top of a story and having something optimistic about the future as the lede quote. While I'm not advocating rose colored glasses, we should be weary of the impact poor economy stories have on the readers.

    At the newspaper, we were begging for good news stories. It was a brutal day when some other local company had bad news to announce (that might be one of the most selfish things I have ever written). But we didn't seek out good news; we didn't have the staff to seek anything out.

    Since when do journalist not care about where they live? I have never found that to be true. But I have found handcuffs placed on local staff that restricted their ability to write about what they care about.

    We need to be able to seek out the good stories.

    Some places need a cheerleader; we live in one of those places.

    Thursday, February 19, 2009

    Whoa, hoss

    Time to slow down; we got a lot of work to do.

    Two main initiatives over the next two months: develop some sort of communication strategy and initiate professional and informal readership surveys.

    Our project is tasked with filling the voids in local information so we need to discover those voids.

    So before we start talking about what we are going to do, we need to get a handle on some basic information.

    That's task numero uno.

    Tuesday, February 17, 2009

    Boldness, courage and change

    The Knight Foundation seminar wrapped up with talk of boldness and courage; civic catalysts and change.

    I heard people talk about responsibility of news organizations and the gaps in local news that exist across the country.

    And there was a lot of discussion about solutions. (Here is the Knight blog with video from the breakout sessions.)

    One issue discussed by a couple of people is the lack of broadband coverage. Most of the projects funded by the Knight Foundation center on Web-based dissemination of information (here is a list of the projects). More than one person called access to broadband the divide in America's two-class system. 

    I think more access to broadband internet in Wisconsin Rapids can better educate, inform, and connect the folks in the area. It is something that needs to be a priority, simple as that. (the FCC has an outreach program.)

    We also have to provide more information and connect with more people. During a session this morning, the group was studying The Forum from New Hampshire. This little, home-brewed start up has filled gaps in local news coverage with volunteers: moms and dads, friends, and family. After the first year, they reported an huge increase in contested elections. Considering the number of uncontested races in Wood County, we have a lot of work to do.

    There are hurdles; yet there are people willing to make the leap.

    Gwen Ifill recap

    Kristin Taylor of the Knight Foundation has been diligently blogging and recording video from this weeks conference. 

    One day down, a million to go

    Entering Day 2 at the Knight Foundation seminar in Miami, my thoughts are in Wisconsin Rapids.
    Yesterday was a blur. Knight is funding 21 community foundations (including Wisconsin Rapids) across the country each with a task of helping citizens lead more informed lives (although the projects have a different scope). 
    How are they going to do it?
    How are we going to do it?
    After the first day, I don't know. But I know it needs to be done.
    News is important to a democracy, without a doubt. But the importance of local news to a community has never been greater.
    Without getting all teary-eyed and philosophical, I hope when we look up a year or 18 months from now, people are better informed with what can affect their lives. And their lives are better for it.

    Monday, February 16, 2009

    video from Miami

    Knight folks put up a video from the Media Learning Seminar. Check out some of the speakers:

    Keynote speakers and photos from Miami


    Gwen Ifill was awesome. Down to earth and honest in her words. 

    Here she is with Mrs. Wisconsin Rapids, Helen Jungwirth.

    Some highlights:

    Jessie Jackson is cool with his son practicing different politics than his son.
    She broke her ankle two days before the VP debate and let the critisism about her in progress book vs. ability to objectively moderate the debate roll right off her back.



    Breakfast at the Biltmore

     Looking over my shoulder as I am eating breakfast at the Biltmore Hotel, which is the host to the Knight Foundation conference. We are here to learn about nonprofit philanthropy supported newspapering. 

    Sunday, February 15, 2009

    Mojitos, mojo and motivation

    When I first arrived at the Biltmore Hotel in Miami for the Knight Foundation training conference (it's all for the Community News 2.0 thangy), Helen Jungwirth spotted me, hugged my neck and bought me a mojito.
    The drink was nice but I adore my former boss and the former publisher of the Wisconsin Rapids Daily Tribune.
    We sat beside one of the country's largest swimming pool and talked about the importance of news at the small communities. 
    We think Community News 2.0 is the answer, but that answer won't come for months or maybe a year. 
    Instead of just putting together a newspaper and sending it off to press, we intend to spend the next couple of months learning about the gaps in local news coverage.

    How to measure success

    When Jill, the woman who cleans the building, found out I was leaving the Daily Tribune, she first asked me to get the stacks of newspapers out from under my desk.
    I know she will miss me, but I did accumulate a lot of papers in the almost three years I was there. Everyday I would set aside the newspaper to reference when someone would call about a birth announcement or a reader would be looking for, say, when the last Beer Man column ran. 
    After I had pulled the papers out and stacked them beside the recycling bin, it gave me reason for reflection. I had never seen my collection of work neatly stacked waiting for disposal.
    Each paper represented that day's achievement, but where I'm going will  have a different measurement of success.
    Community News 2.0 is tasked with increasing the involvement in democracy, creating connections with disenfranchised citizens and other things not easily stacked.

    Friday, February 13, 2009

    Leaving the paper, starting a new one

    I'm not one to say goodbye. I like to keep all my friends nearby like a mother chicken and her hens.
    Or more like Alltel — keep everything in my circle.
    When I left the Wisconsin Rapids Daily Tribune today for the last time, I didn't say goodbye; there weren't tears.
    By the numbers, there was a hug and two handshakes.
    People know I'm not going far, both literally and figuratively.
    I will be creating a philanthropy-supported local news organization, a mere mindset change away from my former employer.
    I know there will be bourbons, beers, and lunches in the future with my good friends, the ones left behind, who will know I am there.

    It should be noted that I worked until 9 p.m. on my last day. Nothing like a 12 hour day to prove how much Gannett loves you because of all the extra work handed out from the furloughs.

    Another well crafted release.

    Here is the release about the new project. Check it out: http://tinyurl.com/bxyyr4

    An excerpt:
    Knight Foundation launched the challenge, a matching grant program, to encourage community foundations to fund information projects. The challenge is premised on two strongly held beliefs: 1) in a democracy, information is essential for a community to function properly; it is a core need, and 2) since community foundations are established to meet core community needs, they are logical partners in meeting the information needs of communities.

    My e-ticket for the Miami trip. Here is why we are going:

    New Knight Initiative Seeks to Address Local Information Needs Engaging Community Foundations

    $24 Million, Five-Year Project Spurs Innovation through Challenge Grants

    MIAMI — A $24 million initiative by the John S. and James L. Knight Foundation will engage community foundations in a grant-making challenge to find creative uses of media and technology to help keep communities informed and their citizens engaged.

    The five-year Knight Community Information Challenge is launched as the media world undergoes rapid change and acknowledges that there is less local information readily available. The challenge is premised on two strongly held beliefs: 1) in a democracy, information is essential for a community to function properly; it is a core need, and 2) since community foundations are established to meet core community needs, they are logical partners in meeting the information needs of communities.

    Link to the rest of the story:

    Don't kill me